The enigma is simple. We are Homo Sapiens. Our central capturing sense is eyesight, though hearing started in the 24th week of pregnancy. These sensations are processed by the brain into perceptions and stored away with some kind of brain-machine-code identification. But the human brain and the human body developed in such a way that it became possible to produce a vast array of articulated items/calls/signals and there the human history/saga/epic started. The brain devised another virtual level of mental activity, the mind that could only really develop if within this mind and in parallel and reciprocal growth articulated language developed. Systematically then pure visual perceptions are identified as “words” and that leads to conceptualization, the unique power of the human couple, brain-mind. Then one who reduces themselves to images is regressing. One who is fully associating words and images, language and pictures, is progressing. All social networks that do not center themselves on words + pictures are doomed to remain on the side of the road while the human caravan is going to their own future that has to be centered on concepts, words and linguistic verbal communication. Now, what is the impact of Artificial Intelligence going to be on this couple brain-mind?