If you consider Hyperloop, it’s difficult to imagine a small startup having the means to do it.

But the future is not only in these big technological ventures. The future is in the daily human communicational and helping guidance, comforting contact and many other human functions that monopolies and AI new technologies cannot really provide you with.

An AI robot might mimic empathy but it will never really feel, experience and share empathy.

But what kills small businesses is the fact they do not understand the future is in servicing networks and that small businesses should get together not to build a monopoly but to provide people with a servicing network, with the guarantee customers can move around and yet they will be able to get the service, the human and technical service they may need.

Macdonald does not provide that kind of a service: their provided service is standardized dehumanized even and the only thing they provide you with is a place where people can meet but with seats that might be very uncomfortable for them customers not to stay too long.

You speak of Amazon, but who can give within five minutes an answer to a request, to a question, directly with their own staff or Q&A pages, and indirectly by getting the question-asker in connection with someone who might be able to answer the question among the customers who have bought the concerned goods or encountered the concerned problem.

And look at the long pages of reviews of products by and from customers.

That’s what customers expect. Monopolies could do a lot more along that line but that’s the future: human servicing networks and small businesses are far from being able to provide that because they are isolated.

Written by

Dr Jacques COULARDEAU, PhD in Germanic Linguistics (University Lille III) and ESP Teaching (University Bordeaux II) has been teaching all types of ESP

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