DANGEROUS GenAI? TRUE OR DEEP FAKE?

Dr Jacques COULARDEAU
32 min readJun 7, 2024

WHAT DOES THIS GenAI GENERATE,

BERNARD MARR, GENERATIVE AI IN PRACTICE, 2024, A REVIEW

Dr. Jacques COULARDEAU, Université Paris 1 Panthéon Sorbonne.

ABSTRACT

Bernard Marr just published Generative AI in Practice (1), which brings together the matter he has been dealing with on his blogs: Artificial Intelligence from the simple practical point of view of a user along with a systematic question about what can the consequences be for the various jobs these users have? But the book is always schematic when it shows the negative consequences will not compare with the positive consequences, though bad or good, they will require a lot of changes in the way we work, the jobs available, and the mindset of the users. Bernard Marr does not insist so much on the negative sides of GenAI, but he does list them, particularly all sorts of cheating by using GenAI to replace one’s own writing work, all types of misuse of the intellectual property of such mechanical production of text, images, videos or any other copyrightable product that the user presents as his/her own. But he does not enter the details, and thus he remains superficial. The problems of misinformation, hallucination, and bias are a lot less important, even…

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Dr Jacques COULARDEAU

Dr Jacques COULARDEAU, PhD in Germanic Linguistics (University Lille III) and ESP Teaching (University Bordeaux II) has been teaching all types of ESP