But do not throw market economy along with the neoliberal baby, the neoconservative water of the bath and the totalitarian bathtub. Any human activity has to produce more value than it uses to produce that value. The question is then what do we do with this added value? Neanderthals, Denisovans and Naledi disappeared when confronted with Homo Sapiens in a slow and long process that lasted thousands of years because they were not able to produce more added value and progressively they came to a deficit: more value necessary to produce the value produced by this investment.